The wave of digitization in healthcare sector

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays. Most patients begin their journey online.

The healthcare industry has been surprisingly slow to join the digital revolution, but now healthcare is embracing digital transformation at a fast pace. Digitization has had a massive impact on the operation of the healthcare and diagnostic industry. Healthcare organizations are planning future strategies towards adopting full digitization of their practice

Digitization across the healthcare industry has helped health service providers to create a robust and critical infrastructure by focusing on the patient’s needs. New tools and technologies are already starting to make waves across the healthcare system and hold great promise to transform the delivery of health services improving efficiency and patient care.

Digitization in the healthcare industry has transformed the way the providers and patients function and interact; thereby, making medical care services accessible to everyone by ensuring wide availability. Healthcare organizations can leverage market intelligence solutions such as customer analytics and big data analytics to identify patient needs.

Moreover, India is projected to have 760 million smartphone users by 2022. This has changed the patients’ expectations as they want the healthcare services to be digitized just like the other industries. As a result, there is a demand for an interactive, simple, accessible and secured digital platform for healthcare services. 64% of Indian healthcare professionals agree that patients having access to their own health data (including test results, prescriptions, scans etc.) has positively impacted their patients’ experience.

Technology has significantly altered the healthcare landscape over the last few years. Globally, we see emerging technology trends like cloud, mobility, predictive analytics and machine learning grow steadily across hospitals. A large amount of innovation is happening around consumer technology in healthcare, creating new opportunities to leverage consumer data.

Much of this disruption in the healthcare industry is to do with the incredible amount of data that is being generated every day, both within organizations and in the consumer world. By leveraging this diverse and vast data ecosystem, healthcare organizations have the opportunity to reshape the way they deliver care.

what impact digitization has as they shape the future of health?
  • Improving diagnosis :
  • Technology has the potential to provide doctors the ability to speed up and improve their diagnostic capabilities by better managing information flow. Increasingly powerful computing tools will help filter, sort and organize the massive amounts of information already being collected in electronic health records so that a patient’s most important health problem becomes visible more quickly.This will subsequently help physicians to more quickly arrive at an accurate diagnosis.

  • Advancing personalized care :
  • The increase in available data, testing capabilities and cutting edge technologies mean that we may finally be entering the long-promised golden age of personalized healthcare. By better understanding an individual’s genetic profile, more effective therapies can be used.

  • Real-time Health Information :
  • Smartphones and wearables are immensely popular pieces of hardware these days, and they’re becoming ever more capable. Modern smartwatches can monitor heart rate, count the number of steps you take, and even take an ECG. This makes them tremendously useful not just for everyday users, but their doctors as well.

  • Health at Home :
  • Patients can connect online with physicians and other healthcare service providers sitting at home. This is a cost-effective, safe, and viable alternative, especially for the aging population with chronic conditions.

    The foundation of the healthcare digital transformation is an interoperable environment that enables the secure sharing of information across all levels. Furthermore, healthcare organizations must identify their customer segments and position the services strategically to meet the estimated patient need and demands. The key to successfully adopting digitization in healthcare is to gain actionable insights and thereby, adding new services to retain patient attention and drive value.

    Digitization has the potential to affect every aspect of care delivery and operations, enabling smarter choices and better utilization of time and resources and allowing people to spend more time on patient interaction at the point of care. Digitization offers the opportunity to find ways to make medical services more understandable, affordable and accessible.

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